The GrowthLife blog
Notes on search, AI visibility, websites and growth — straight from the work.
From early October, ad auctions in India get crowded with every big brand and marketplace at once. Costs go up, but so does buying intent. Here’s…
Read more →You check Search Console, your positions look the same as last year, and clicks have fallen off a cliff anyway. This is a real and measurable…
Read more →Traffic is falling for a lot of Indian sites right now and the reflex explanation is “everyone moved to ChatGPT.” The Indian numbers do not support…
Read more →Ask what a fair retainer is and you will get ten answers between ₹8,000 and ₹4,00,000 a month, all of them stated with total confidence. Here…
Read more →Organic clicks are genuinely down and it is not your imagination. But the advice going around right now — rebuild everything for “GEO”, or give up…
Read more →Every agency deck has a GEO or AEO slide now, and some are charging a separate line item for it. A fair amount of it is…
Read more →Organic traffic is down for a lot of Indian D2C and services sites this year, and every agency deck now has a “GEO / AEO” slide…
Read more →At what monthly ad spend does hiring a marketing agency actually start making sense in India? Most of the “should I hire an agency” advice online…
Read more →Sessions falling while your keyword positions sit still is one of the most common panics in Indian D2C right now, and “AI killed search” is the…
Read more →Every week someone posts a version of this. They are doing ₹3–8 lakh a month, an agency has quoted ₹60,000, and they cannot tell whether that…
Read more →Ad costs in India have gone up faster than most small brands’ margins, and the organic traffic that used to cushion that is now getting intercepted…
Read more →People are no longer using only Google to find a business. They are asking ChatGPT, Gemini and Google AI questions such as “best agency near me,”…
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